Mobile Website and Mobile App
iPad, iPhone, Blackberry, Android, PDA, smart phones, the list goes on. More than 70% of the U.S. population has some kind of mobile device. With this growing trend come the questions should you have a Mobile Website or a Mobile Application. To help you make an informed decision here is some helpful information on each.
Mobile Website
- It is available to anyone, because you don’t have to download an app specific to your phone (like from iTunes, etc.)
- Mobile Sites are automatically updated and do not require the user to download the latest updates when a new version comes out
- It is a scaled down version of your website, so when someone access it via a mobile phone, ipad, etc. this site will automatically come up.
- It still contains valuable information such as a clickable phone number for quick and easy contact but in a format that is easier to read on a smaller display.
Mobile Application
- Mobile Apps have to be built for each platform (iPhone, Blackberry, etc.)
- It is an application that a user downloads before using and update anytime it changes
- Mobile Apps have specialized functionality built only for the mobile app
- Offers user a more interactive experience to obtain information
- Mobile Apps allows users to quickly access information via an icon on their home screen versus navigating to a page
If you’re still unsure which way to go, Informatics can help you figure out which will work best for your organization.
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